Update on AdWords API v201101 sunset dates

We recently launched AdWords API v201101, including details on the deprecation timeline for previous versions.

We would like to clarify the sunset dates for the following versions and services:

• API v13 TrafficEstimatorService: we’re making changes to the TrafficEstimatorService algorithm in v201101 and v201008 to bring you more accurate estimates. We will therefore be sunsetting API v13 TrafficEstimatorService on June 30, 2011. See more on updates to the traffic estimates algorithm on the Inside AdWords Blog.

• API v200909, v201003, v201008, and API v13 ReportService - the sunset date will be four months from when MCC cross-client reports go live. We will post to this blog as soon as MCC cross-client reports becomes available.

For help migrating to v201101, review the resources on the AdWords API code site, including release notes and AdWords API client libraries. If you have any questions please post them on the AdWords API forum.

UPDATE as of Jul 14, 2011

We want to clarify that the sunset that will happen four months from when MCC cross-client reports go live will include ALL services in the following versions:

• v200909
• v201003
• v201008

In addition to v13 ReportService.

The ONLY functional services remaining will be:

• All v201101 services
• v13 AccountService

Posted by Katie Miller, AdWords API Team

Introducing AdWords API version v201008

Today, we’re announcing a new version of the AdWords API: v201008. Following up on our release of v201003, this version includes many requested features, as well as TrafficEstimatorService and ReportDefinitionService (now out of beta). These two services will replace their v13 counterparts. While we’re not starting the sunset countdown for the v13 TrafficEstimatorService and ReportService just yet, we’d like to give you a heads-up that these services will be shut down in the first half of 2011. We’ll announce specific dates on this blog in the near future.

Here’s the list of what’s new in version v201008:

• Reports: Now out of beta, the ReportDefinitionService service has what you need to receive detailed reporting for your AdWords accounts. With this, the rates for ReportDefinitionService have also been updated. Support for cross-client reports is expected in the next version of the API.
• Traffic Estimates: An all-new version of the TrafficEstimatorService that will replace the existing v13 service.
• Product Ads: Includes both Product Extensions and Product Listing Ads that feature rich product information, such as a product image, directly in your ads.  Note that you’ll need to use the AdWords web interface to link your campaigns with your Google Merchant Center account. We’ll add this feature to the API in an upcoming version. Also note that Product Listing Ads are not yet available to all AdWords users.
• AdWords Campaign Experiments: Accurately test and measure changes to your keywords, bids, ad groups and placements by running split tests. Learn more
• Ad group bid simulator (bid landscapes): Get bid simulator data at the ad group level with two sets of simulations: estimated results for changing the ad group default bid and estimated results for applying a single bid to all the keywords within that ad group. Learn more
• Enhanced CPC: Dynamically raise or lower your Max. CPC bids to acquire more conversions at or below your current CPA. Learn more
• Partial failure support for AdGroupCriterionService (beta): This functionality has been frequently requested by developers over the years and we’re excited to launch it in beta while we continue to develop and improve upon it. We’ll launch partial failure support for other key services in upcoming versions of the API.

We are also working on a couple of other new features that will be added to v201008 in the coming weeks.

The AdWords API team is working hard to bring you the features you’ve been asking for and we’re excited to hear what you think about the v201008 version of the API. We encourage you to start working with this new version and share your feedback with us on the developer forum.

Posted by Jason Shafton, Product Marketing Manager