Update on AdWords API v201101 sunset dates

We recently launched AdWords API v201101, including details on the deprecation timeline for previous versions.

We would like to clarify the sunset dates for the following versions and services:

• API v13 TrafficEstimatorService: we’re making changes to the TrafficEstimatorService algorithm in v201101 and v201008 to bring you more accurate estimates. We will therefore be sunsetting API v13 TrafficEstimatorService on June 30, 2011. See more on updates to the traffic estimates algorithm on the Inside AdWords Blog.

• API v200909, v201003, v201008, and API v13 ReportService - the sunset date will be four months from when MCC cross-client reports go live. We will post to this blog as soon as MCC cross-client reports becomes available.

For help migrating to v201101, review the resources on the AdWords API code site, including release notes and AdWords API client libraries. If you have any questions please post them on the AdWords API forum.

UPDATE as of Jul 14, 2011

We want to clarify that the sunset that will happen four months from when MCC cross-client reports go live will include ALL services in the following versions:

• v200909
• v201003
• v201008

In addition to v13 ReportService.

The ONLY functional services remaining will be:

• All v201101 services
• v13 AccountService

Posted by Katie Miller, AdWords API Team

Introducing AdWords API version v201003 beta

Today we’re releasing a new version of the AdWords API: v201003 beta. This version contains many requested features, including: a ReportService beta, Ad Sitelinks, and bid simulator. We know many of you just migrated to v200909, so don’t worry, your v200909 code will continue to work normally – v200909 remains the latest out-of-beta release and is fully supported by our team.

Here’s the full list of what’s new in version v201003 beta:

• ReportService beta: generate reports about the performance of your AdWords campaigns
• Bid simulator: see estimated clicks, cost and impressions corresponding to various Max. CPC bids
• Ad Sitelinks extensions: include up to four additional links in your ads to deeper content on your site
• Phone extensions: add a phone number to your text ads that appear on mobile devices with full Internet browsers such as iPhone and Android ads
• Sync for location extensions: synchronize your AdWords location extensions with Google Places (formerly Local Business Center) listings
• MediaService: upload images and icons for location extensions
• Position preference: specify in what position range you’d like your ads to appear
• Target CPA: bid based on the average amount you’d like pay for a conversion
• Carrier and device targeting: target ads to specific mobile carriers and devices
• Category targeting: show placement targeted ads on a set of placements with the same theme
• 1-per-click and many-per-click conversions: get both types of conversion metrics
• A minimum size for bulk mutate jobs

ReportService is available in beta within v201003, however, TrafficEstimatorService and AccountService are only available within v13. We’ll announce on this blog when all three of these services are fully available within the new AdWords API. You’ll have four months from the date of that announcement to migrate your applications to the new services. You don’t need to migrate to the new ReportService beta at this time, but we encourage you to try it out.

The new AdWords API architecture makes it easier for us to enable new features available in AdWords, so look out for more updates like this one in the coming months. As always, please continue to post your questions and feedback to the developer forum.

–Jason Shafton, Product Marketing Manager