Introducing AdWords API version v201008

Tuesday, September 14, 2010

Today, we’re announcing a new version of the AdWords API: v201008. Following up on our release of v201003, this version includes many requested features, as well as TrafficEstimatorService and ReportDefinitionService (now out of beta). These two services will replace their v13 counterparts. While we’re not starting the sunset countdown for the v13 TrafficEstimatorService and ReportService just yet, we’d like to give you a heads-up that these services will be shut down in the first half of 2011. We’ll announce specific dates on this blog in the near future.

Here’s the list of what’s new in version v201008:

  • Reports: Now out of beta, the ReportDefinitionService service has what you need to receive detailed reporting for your AdWords accounts. With this, the rates for ReportDefinitionService have also been updated. Support for cross-client reports is expected in the next version of the API.
  • Traffic Estimates: An all-new version of the TrafficEstimatorService that will replace the existing v13 service.
  • Product Ads: Includes both Product Extensions and Product Listing Ads that feature rich product information, such as a product image, directly in your ads.  Note that you’ll need to use the AdWords web interface to link your campaigns with your Google Merchant Center account. We’ll add this feature to the API in an upcoming version. Also note that Product Listing Ads are not yet available to all AdWords users.
  • AdWords Campaign Experiments: Accurately test and measure changes to your keywords, bids, ad groups and placements by running split tests. Learn more
  • Ad group bid simulator (bid landscapes): Get bid simulator data at the ad group level with two sets of simulations: estimated results for changing the ad group default bid and estimated results for applying a single bid to all the keywords within that ad group. Learn more
  • Enhanced CPC: Dynamically raise or lower your Max. CPC bids to acquire more conversions at or below your current CPA. Learn more
  • Partial failure support for AdGroupCriterionService (beta): This functionality has been frequently requested by developers over the years and we’re excited to launch it in beta while we continue to develop and improve upon it. We’ll launch partial failure support for other key services in upcoming versions of the API.
We are also working on a couple of other new features that will be added to v201008 in the coming weeks.

The AdWords API team is working hard to bring you the features you’ve been asking for and we’re excited to hear what you think about the v201008 version of the API. We encourage you to start working with this new version and share your feedback with us on the developer forum.

Posted by Jason Shafton, Product Marketing Manager