Introducing AdWords API version v201003 beta

Tuesday, May 25, 2010

Today we’re releasing a new version of the AdWords API: v201003 beta. This version contains many requested features, including: a ReportService beta, Ad Sitelinks, and bid simulator. We know many of you just migrated to v200909, so don’t worry, your v200909 code will continue to work normally – v200909 remains the latest out-of-beta release and is fully supported by our team.

Here’s the full list of what’s new in version v201003 beta:
  • ReportService beta: generate reports about the performance of your AdWords campaigns
  • Bid simulator: see estimated clicks, cost and impressions corresponding to various Max. CPC bids
  • Ad Sitelinks extensions: include up to four additional links in your ads to deeper content on your site
  • Phone extensions: add a phone number to your text ads that appear on mobile devices with full Internet browsers such as iPhone and Android ads
  • Sync for location extensions: synchronize your AdWords location extensions with Google Places (formerly Local Business Center) listings
  • MediaService: upload images and icons for location extensions
  • Position preference: specify in what position range you’d like your ads to appear
  • Target CPA: bid based on the average amount you’d like pay for a conversion
  • Carrier and device targeting: target ads to specific mobile carriers and devices
  • Category targeting: show placement targeted ads on a set of placements with the same theme
  • 1-per-click and many-per-click conversions: get both types of conversion metrics
  • A minimum size for bulk mutate jobs
ReportService is available in beta within v201003, however, TrafficEstimatorService and AccountService are only available within v13. We’ll announce on this blog when all three of these services are fully available within the new AdWords API. You’ll have four months from the date of that announcement to migrate your applications to the new services. You don’t need to migrate to the new ReportService beta at this time, but we encourage you to try it out.

The new AdWords API architecture makes it easier for us to enable new features available in AdWords, so look out for more updates like this one in the coming months. As always, please continue to post your questions and feedback to the developer forum.

–Jason Shafton, Product Marketing Manager