Today, we're announcing preferred AdWords API pricing for agencies and developers of search engine marketing (SEM) tools. With preferred pricing, this important group of developers will get free API units based on managed client spend.
- Your company is a Google AdWords Certified Partner
- Your AdWords API-based tools remain in compliance with the AdWords API terms and conditions, including the required minimum functionality. During the preferred pricing application process, you'll be asked for detailed information about your tools. An in-depth review of your tools may also be necessary.
Along with this change, we have updated the AdWords API terms and conditions and the required minimum functionality (RMF). We've made a couple of changes to the RMF, based on the feedback you shared with us after we first published the RMF.
First, we're clarifying that the RMF does not apply to Internal-only AdWords API Clients. This means that you're not required to implement the RMF features within internal tools that are solely used by employees of your company. Please review the terms and conditions to determine which tools might qualify as Internal-only AdWords API Clients. Second, in this round of updates to the RMF, we are making some features optional. For example, demographic targeting, which was previously a required feature, is now optional.
We hope that the changes we're making with preferred pricing will encourage you to experiment with new strategies, expand the functionality of your tools, and build more comprehensive client campaigns, without worrying about API costs. Please review the preferred pricing web site and the FAQs for more information on the requirements and the application process. If you have questions or feedback on these changes, please don't hesitate to contact your Google representative.
– Shreyas Doshi, Product Manager