AdWords API v201109 launch -- providing better targeting and reporting

Friday, October 07, 2011

We’re pleased to announce the launch of AdWords API v201109, which includes upgrades to targeting and reporting. We’ve highlighted some of the new features below. A complete list of changes is available in the release notes.  

v201109 highlights:
  • Reporting: We have made several changes aimed at making reporting easier to use.
    • Downloading reports is now free and does not require a stored ReportDefinition.
    • We have added the ability to exclude zero impression rows, with an explicit flag.
    • New “criteria” report lets you download all criteria data at once.
    • We have added new data on call metrics.
  • Geo targeting: We have been making several improvements to our location targeting services and are launching these in the API. We have created a new LocationCriterionService to look up geo criteria. And we have moved all geo targeting to the CampaignCriterionService. 
  • Device targeting: In May we launched the ability for advertisers to target users on tablets in our web interface. We have now added this tablet device targeting option to the API. We have also updated the available list of O/S and carrier targets. 
  • Asynch and Other: We have enhanced or updated several other existing features.
    • The new MutateJobService allows for the scheduling of large batch updates as asynchronous jobs. This service simplifies mutate jobs submissions and will eventually replace BulkMutateJobService.
    • We have added support for negative keywords feature in TrafficEstimatorService.
    • We have enabled PartialFailure for AdGroupAdService.
    • We no longer support email addresses as identifiers, please use Customer IDs instead.
Deprecation timeline for previous versions With the release of v201109, the following versions and services will be deprecated:
  • API versions v13, v200909, v201003, v201008, v201101
    • Please note: We are not supporting cross-client reports in this release, but we have released some sample code for those of you who need to run reports across many clients.
    • API version v13 AccountService will only be available on a whitelist basis.
We will be sunsetting these versions and services at the end of February 2012. As with every new version of the AdWords API, we encourage you to review the resources in the AdWords API client libraries. If you have any questions please post them on the AdWords API forum.

Posted by the AdWords API Team