Even more dynamic ads: Announcing Ad parameters enhancements

Monday, December 13, 2010

After we launched version v2009 of the AdWords API we announced the addition of a new feature called Ad parameters. Since then, many of you have used Ad parameters to insert dynamic numeric values into your text ads while retaining the ads’ historical performance information. We’ve heard feedback from you about functionality you’d like to see included in Ad parameters so we've released some enhancements to the feature.

Here’s what’s new:

  • You can now dynamically insert the percent sign (%) for values that include percentage discounts such as “Mobile Phone Accessories Now 20% Off”
  • We’ve added support for additional currency symbols and codes so you can include the currency symbol in the dynamic parameter to create ad text like “Flights to London Starting at €250”
  • You’re now able to use the forward slash character (/) for dynamic replacements with fraction discounts like “1/2 Off Our Entire Inventory Only This Weekend”
  • The plus (+) and minus (-) signs are now supported so you can advertise “NASDAQ +20 Points Today, Speak With a Broker Now.”
We hope these enhancements enable you to create even more dynamic ads with Ad parameters. Please continue to share your feedback and questions with us on the developer forum.

--Jason Shafton, Product Marketing Manager