AdWords API v200909 now available!

Thursday, October 22, 2009

We're happy to announce the newest version of AdWords API v2009! v200909 introduces several new features to the AdWords API; we've highlighted the main points below. For a complete list of the changes in v200909, please see our release notes.

v200909 Highlights
  • Asynchronous calls - Asynchronous calls allow you to work with large sets of data faster and more easily. Instead of having to wait for our system to fully complete your request before you can make another one, you’re now able to make another call as soon as the API service confirms that it has received your previous call. No more waiting for the server to complete large requests. V200909 will continue to support Synchronous methods as well.
  • Keyword and placement ideas - With the new TargetingIdeaService, you'll be able to get keyword and placement ideas through the API, leveraging the functionality of the search-based keyword tool.
  • Location Extensions preview - Limited location extensions functionality is now available as a preview of the full functionality in development.
Coming soon: Over the next few months, we'll continue to introduce new features and additional AdWords functionality. Upcoming features include ReportService, AccountService and the ability to pre-check for errors.

v13 Sunset in 2010:
With the release of equivalent functionality in v200909, the following v13 services will be sunset on April 22, 2010: CampaignService, AdGroupService, CriterionService, AdService, InfoService, KeywordToolService, SiteSuggestionService.

Given that v2009 introduces new concepts and features, we have extended the sunset period for deprecated services to 6 months. If you haven't already begun migrating your systems to the v2009 API, we strongly encourage you to start right away. The deprecation of remaining v13 services (AccountService, TrafficEstimatorService, and ReportService) and accompanying sunset dates will be announced on a future date.

As with every new version of the AdWords API, we encourage you to review the resources in the Developer's Guide to learn more. Additionally, if you aren't using the AdWords API client libraries yet, this is a good time to check them out as they are designed to work with both v2009 and v13.


Shreyas Doshi, Product Manager and Adam Wooley, Product Marketing Manager