Happy Holidays! Enjoy more API units

Tuesday, October 27, 2009

We know the holiday season is a busy time for you and often means a number of updates to your campaigns. We'd once again like to help out by providing you with more API units.

Starting now and extending through January 15th of next year, all developers will receive a bonus of 20% more API units at no additional cost.

  • Developers can purchase API units at the rate of 1250/$0.25, up from 1000/$0.25
  • Advertisers who are eligible for free API units will receive credit at the rate 300/$ of AdWords spend, up from 250/$ of AdWords spend. They will be credited the holiday bonus based on their spend in previous months
You can view your API usage in your MCC account, by clicking the AdWords API Center link under the My Account tab.

As always, we encourage you to use the API as efficiently as possible. See our blog post on efficiency best practices to learn about ways to get more out of your API units. For more general API best practices, see our previous post dedicated to just that topic. Finally, we encourage developers to take advantage of the efficiencies and cost savings associated with API v2009.

Happy Holidays,
-Shreyas Doshi, Product Manager