Here are the details:
- Developers can purchase AdWords API units at the rate of 1250 for 0.25 USD, up from 1000 for 0.25 USD. Don’t forget that you can apply for preferred AdWords API pricing to receive free units.
- Advertisers who are eligible for free units will receive credit at the rate of 300 units for every 1 USD of AdWords spend, up from 250 for every 1 USD of AdWords spend. They will be credited the holiday bonus based on their spend in previous months
You can use this as an opportunity to try out and take advantage of the many new features just released in version v201008. As always, we encourage you to use the AdWords API as efficiently as possible.
Happy Holidays,
Jason Shafton, Product Marketing Manager
on behalf of the entire AdWords API Team