We just announced two new ValueTrack parameters on the Inside AdWords blog. ValueTrack is a feature that helps you pass dynamic AdWords ad click information in your Destination URL. The new {matchtype} parameter provides you with the matchtype of the keyword for search ads (“b” for broad, “p” for phrase, and “e” for exact). The new {network} parameter gives you information about where the ad appeared (“g” for Google search, “s” for search partners, and “d” for display partners).
To learn more about how to implement all 13 ValueTrack parameters, visit the AdWords Help Center.
-- Jason Shafton, Product Marketing Manager
