Today, we announced the launch of Google Instant, a new Google.com interface that shows relevant results while the user types. To read more about how this change affects AdWords advertisers, please visit the Inside AdWords Blog.
With this change, you might notice some fluctuations in impression volume. For example, you may find that certain keywords receive significantly more or less impressions moving forward. Despite any change in impressions, Google Instant is intended to increase the quality of the clicks on your ads and therefore boost your overall campaign performance.
For more information about Google Instant, visit our Help Center.
-- Posted by Jason Shafton, Product Marketing Manager
