April API rate sheet reductions, we're not joking :)

In the past, we've been known for some creative April announcements. Today, however, I'm happy to report a few real reductions in API rates that will bring a smile to your face. You'll be glad to know we aren't joking.

We have made some enhancements to our system that have enabled us to drive greater efficiencies that are now reflected in savings to our API users.

Effective today, we have lowered the number of API units charged for the following services:

Service Name, Former Rate (in API units), New Rate

• addAds: 125 -> 50 per item
• addCriteria: 25 -> 20 per item
• updateCriteria: 10 -> 3 per item
• getKeywordVariations: 25 -> 20
• getKeywordsFromSite: 25 -> 20
• estimateAdGroupList: 25 -> 20 per item
• estimateCampaignList: 25 -> 20 per item
• estimateKeywordList: 25 -> 20 per item
• scheduleReportJob: 1000 -> 500

API units will continue to be charged at a cost of US$0.25 (or local currency equivalent) per thousand units consumed; but these per-service rate reductions will bring substantial savings.

And as always, we encourage developers to use list methods whenever possible (e.g. addCampaignList). They are the most efficient (and cost-effective) way to process large data sets.

- Debbie Leight, Product Marketing

AdWords Downtime: April 12, 10am-2pm PST

We'll be performing routine system maintenance on Saturday, April 12 from approximately 10:00am to 2:00pm PST. You won't be able to access AdWords or the API during this time frame, but your ads will continue to run as normal.

Cheers,
-Jeffrey Posnick, AdWords API Team

AdWords API Coming Out of Beta

Having spent the last few years refining our release versioning systems and policies, usage model, and data center systems, we feel it is time to officially remove the beta label from the AdWords API.

We'd like to thank those of you who have supported the API over the last several years, and especially to those intrepid souls who first joined the beta in early 2005. Since our initial beta launch, the API has grown to support thousands of independent developers. The AdWords API is an integral part of the AdWords platform, and one we will continue to refine and develop in the years to come.

-- Borana Toska, Product Marketing